Stories & Articles

Leaders Should Assign Responsibility, Not Tasks

Our founder Simon Sinek shares his thoughts on how accountability is often necessary for success.

3 Things Every New Leader Should Know, According to a CEO

Get some great advice early in your leadership journey so you can find your stride with ease.

Purpose Cannot Be Rationalized

Simon reflects on the importance purpose has had in his life, even when at his lowest.

A Conversation with President Joe Biden

Our founder, Simon Sinek, sits down with President Joe Biden on a special episode of A Bit of Optimism to talk leadership, friendship, and living a life of service.

Here’s How Humor Can Improve Your Leadership Skills

No, seriously… humor actually makes you a better leader. We’re not joking (or are we…?)

Don’t Trust Companies Who Put Customers First

Our founder shares his thoughts on companies who put customers first and employees second.

3 Easy Ways to Give Better Feedback, According to a CEO

Understanding how to communicate your value is the key to not only commanding higher fees but also attracting better clients and creating more sustainable business relationships.

How I’m Learning to Embrace Loneliness

Our founder reveals why a healthy dose of solitude isn’t necessarily a bad thing.

One Mistake Too Many Leaders Make in Meetings

When meetings feel stuck, it’s natural to want to “call on” participants to speak up. Here an Optimist Instructor explains why that can ultimately backfire.

Why We Need Each Other

Our founder Simon Sinek shares his thoughts on trying to go it alone.