Simon Sinek'sOptimism Company

Give your team the leadership skills they actually need

Leaderful for Business brings Simon Sinek's complete leadership library to your organisation — with team management, onboarding tools, and dedicated support.

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Device mockup: Leaderful for Business on a Macbook and iPhone

The problem this solves

Your people are navigating conflict, burnout, difficult feedback, and office politics every day. Most leadership training happens once a year in a conference room and gets forgotten by Monday. Leaderful gives your team practical skills they can use immediately — and come back to whenever they need them.

Photo: Employee watching a Leaderful lesson in an office environment

What your team gets

Hundreds of leadership lessons, always available

Courses on presenting, trust, conflict resolution, feedback, resilience, and more — from Simon Sinek and a growing roster of experts. Short enough to fit a lunch break, deep enough to change how people lead.

Live events with Simon and experts

Quarterly Q&As with Simon Sinek. Monthly expert-led sessions. Your team gets direct access to world-class thinking on the challenges they face right now.

Skills that map to real workplace challenges

Content is organised around the situations your people actually encounter: giving difficult feedback, handling a disengaged team, presenting with confidence, navigating politics, recovering from burnout.

New content, automatically included

The library grows regularly. New courses, new instructors, new formats — all included in your team's subscription.

Built for teams

Easy onboarding at scale

Invite your team by email — passwordless sign-in means no IT tickets. Bulk invitations and organisation management built in.

Understand how your team is learning

Engagement and progress insights to help you understand how your investment is landing. Have a specific reporting need? Chat to our team and we'll work with you.

Dedicated support

Enterprise clients get a named account manager, priority support, and help designing rollout and adoption plans for your organisation.

Works everywhere your team does

Native iOS and Android apps, plus a full web experience. Your team can learn on their commute, at their desk, or between meetings.

How teams use Leaderful

Before and after live training

Pair Leaderful with keynotes, workshops, or offsites. Give your team content to prepare beforehand and reinforce learning afterwards — so training actually sticks.

Self-directed development

Let your people explore at their own pace. Curated playlists and recommended paths help them find content relevant to their role and challenges.

Manager skill-building

New managers, first-time team leads, and experienced leaders all find content at their level — from foundational skills to advanced leadership frameworks.

Pricing

Leaderful for Business starts with a minimum of 25 seats and a 1-year commitment. Volume discounts are available for larger teams. For teams under 25, your people can subscribe individually through the app or our website.

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Start small

We always recommend starting with a pilot. Try Leaderful with one team, gather feedback, and expand from there. It's also a great complement to live experiences — use it to reinforce learning before and after keynotes, workshops, or offsites.

Plan a pilot →
Photo: Small team gathered around a table discussing leadership development

FAQs